I just got the Official Springfield 2006 Visitors (sic) Guide.
Although I long ago accepted that huge factions of America were so enamored with shopping that they considered it the primary raison d'etre and that tourist bureaus would play along like everyone else, I was not prepared for the term "Shopportunities." But there it was tucked in the guide on page 39 right after Off-Track Betting and Skating. (Go figure on their alphabetization.)
No doubt the term will be sprouting up soon at a media outlet near you. Yuck. At least you've been warned.