Tuesday, February 28, 2006

Ooops. Not so Fast on the De-Gentrification Post: LuluLemon's on its Way

Oh no. I just found out what's moving in to the space abandoned by Banana Republic, and I think I'd like to invite them back. (See previous post here.)

It's called Lululemon Athletica -- "A yoga-inspired athletic apparel company" that originated in Vancouver.

Their website says they have a manifesto. (Apparently, they're not just for surrealists anymore.)

The key tenets of the Lululemon manifesto?

*Drink FRESH water and as much water as you can. Water flushes unwanted toxins and keeps your brain sharp.

*Observe a plant before and after watering and relate the benefits to your body and brain.

*Live near the ocean and inhale the pure salt air that flows over the water. Vancouver will do nicely. Stress is related to 99% of all illnesses.

I'm not making this up. I wish were making it up, but I'm not. Their website also says that one of their core values is greatness: "We create the possibility of greatness in people because it makes us great. Mediocrity undermines greatness."

Um. Hmmm. Well, great.


Michael Allen said...

Maybe Lululemon's should live up to its manifesto and build all of its stores in the ocean.

chicagot said...

I'm from chicago but i live away from home. Which Banana Republic is getting the bullet? That is not 'great'.

Jennifer said...

The Banana Republic on Halsted just south of Webster is the one that closed.

Jennifer said...

No kidding, Michael. They are the most un-yogaish yoga place I've seen to date.

Anonymous said...

you won't be complaining once you get into some of their workout clothes - having been active for 20 years, I can tell you they make the best workout gear (of all sorts) on the market. Lucky you. Wish I lived near one.

Anonymous said...

Doesn't sound that bad to me. Your life might improve if you didn't try so hard to stay closed-minded.

lululemon rep said...

i would like to take a moment and back what the two previous anoynomous(ers) said. being great is great. open your mind to greatness. our workout gear and openmindedness is great. in the future try to be more nice, it might make you feel great.